How to Win at Email Lead Generation On Any Budget


Email, the once forgotten digital medium, has been making a supreme resurgence over the last couple of years. Gone are the days where unsophisticated, and often unsolicited, bulk emails are sent out in their millions, with no desire to segment or target their recipients. Combined with increased interaction (social Media) and understanding (analytics) of your customers, email now operates as a very grown up and hugely rewarding digital exploit when used correctly.

My Other Articles on State of Digital