URL Canonicalisation: How to Diagnose & Rectify Errors

A couple of months back, I provided some advice for an article on TheNextWeb entitled ‘How to Improve Your Site’s SEO’, which focused on providing tips for small businesses. One of the tips I provided here was for individuals to check and ensure that their domain resolves at the correct URL, something that us SEOs refer to as canonicalisation.
In this article I also stated that should anyone be having issues with canonicalisation errors then they could get in contact with me. Many did, and therefore this post will:
- Explain what canonicalisation is
- Identify the (adverse) implications for search
- How to uncover these problems
- And if you are having these problems, how you can fix them
Let’s get started…