The first session of the second day at the Conversion Conference is titled Pay Attention: Understanding how your customers’ brains work. If you understand how the brain functions and treats infromation, you will be better equipted as marketeers to influence visitors when they land on a website to complete a desired goal or conversion.

There are two speakers for this session:

• Stephen Pavlovich, Director, Conversion Factory
• Gerben Langendijk, Consumer Psychologist, Booking.com