Nokia’s Digital Transformation


Consumers have changed and so has marketing. The pace of change is accelerating, putting more pressure on organisations to embrace this new Digital Reality and transform the way they market. Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage consumers in meaningful ways. Transforming Nokia’s Marketing Organisation successfully required a comprehensive global program utilising all relevant levers to drive this change. This presentation gave insights around the latest marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality....

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