Creativity and Fan Engagement Will Dictate the Future of Music Videos


In 1975 the music video for Bohemian Rhapsody was released, and almost instantly revolutionised the way that people would henceforth consume music. No longer would music be about the sense of hearing, from now on a new way of enjoying your favourite bands was born. To galvanize this further, in 1981 the launch of 'music television' in the form of MTV gave creative license to budding directors the world over, giving film its seat at the table with popular music....

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