The Evolution of The Content Marketing Ecosystem
Content marketing has reached a crossroads. Technologies serving the industry are becoming increasingly more sophisticated. Content marketing, digital publishing, and social media are converging. The digital marketing landscape is becoming increasingly fragmented. Even changes in wider sociological factors and consumer mindsets are having an impact on the way we find, consume and share content.
We are now in an age where content’s existence is very different than in its previous incarnations. Our culture of incessant busyness has fostered short attention spans everywhere, making content’s existence more transient than ever before. Much of this is owed heavily to the Internet and the availability of a vast amount of real-time information, but it’s also attributed to the changing lifestyles of humans- our preferences, hobbies and how we choose to spend our idle time.