Blocking Your IP in Google Analytics

December 29, 2010 - 2 minutes read

If you have read my post on how to set up Google Analytics then you might be thinking about what to do next. One tip that is very useful and is used a lot in the industry is learning how to block your IP from your Google Analytics account. By doing this you will exclude any of your own visits to your blog/website. This will mean that the data shown in your Google Analytics account will not be showing you the information from when you have been on your site.

“Why do this?” I hear you ask, well the answer is simple, you will most probably be viewing your blog/website when making changes to it or adding a new post, recording this data will skew your information and restrict you from learning about the other people that are visiting you blog/website; and after all that’s the really juicy information that you want to know.

Blocking your IP is relatively simple, so I have provided a step by step guide of how to block your IP in Google Analytics.

First things first, you will need to have set up Google Analytics on the website in which you wish to block your IP from. On your Google Analytics dashboard select the website that you wish to set up the block for, then select the ‘Filter Manager’ option on the bottom right hand side of the screen:

Image showing the location of the Filter ManagerCall your filter something easily recognisable, such as ‘IP Block’, then on the ‘Filter Type’ select the ‘Traffic from the IP addresses’ drop-down:

Image showing the location of 'traffic from the IP Address' in the drop-down

You will now need to find out your IP address, that is simple, visit and it will tell you across the top of the screen. Type this in to the IP field on the new filter that you have set up in Google Analytics¬†and then select the website you wish to apply the filter on and click ‘add’:

Image showing how to add the website that you wish to block the IP for

Now, simply save changes and that’s it your Google Analytics will now no longer record any information from visits when they come from your IP address.