I’m aware that many people have said that 2010 was the ‘Year of the Infographic’. While, like you may have, I kind of agree I got annoyed that every company whether selling peanuts or planes seemed to jump on the band wagon, watering down the truly brilliant infographics out there.
Saying that I have seen some cracking examples lately, many of which I will get round to talking about in the coming weeks and months, but one that I’ll talk about now is the Interflora Valentines Day Infographic.
I take my hat off, I think it’s a rather well executed idea.
My issues with it however may stem from the fact that this year, as with the last two years, I will be spending Valentines Day alone, I know I know boo hoo and all that. (Actually, it’s worse than the last two years, I spent those with my mother…).
As an Analyst, I was quick to say “I bet the data they used was unreliable”, turns out I’m wrong they did survey some 2,634 people which, although still open to misleading results, is a fairly sturdy sample size. My main issue however is (in a completely annoyed ‘yes, I’m single on Valentines Day’ attitude) the fact that it shows people are both too soppy and don’t really have a clue what their partner wants… Men are the main culprits of this…
- 70% of women wish to receive their Valentine’s Day bouquet at home, begging the question ‘is it because they wish not to be embarrassed in front of their colleagues/don’t wish to lug 20 lillies back on the train home’, I think this answer is a resounding “yes!”
- Cleverly, Interflora have avoided mentioning how many women actually want to receive flowers at all (their primary business), where they’re quite happy to dissect other gifts that are brought on Valentines Day
- On average, it seems that the majority will be spending between £21-50 on their partners, which I don’t disagree with, but I once heard that Valentines Day is the second highest grossing holiday yearly, only behind Christmas; and therefore think it is a scam
- Frankly, a shocking amount (11%) of people intend on buying a teddy bear for their partner, the same amount as a weekend away and clearly as romantic… *hint sarcasm*
- Worst of all the comparison to what men plan to give and what women want to receive (which, by the way, has cleverly avoided the fact that men apparently aren’t meant to receive anything…) polarises just how wrong we all are….
- Women would prefer a weekend away (19%) or jewellery (16%), but only 11% and 8% of men are actually going to get them it. Instead they are actually going to get it a teddy bear (11%) or chocolates (20%), which less women appear to want (6% and 14%).
So, to save me ranting any more do yourself a favour lads, try and be slightly adventurous and if you can stretch to it, even a little romantic.
Meanwhile, I’ll be seeing if any of the 36% of women not celebrating Valentines Day would care to join my angsty anti corporate-developed protest… Watch out girls… ;-p Tags: infographics