The UK and US Digital Markets: Content, Search, and Social [Part 2]
Culture and the consumer fuel content strategy. Content strategies are the catalyst that fuel our digital, search and social efforts.
In part two of this series we take a deep dive into the differences in trends, habits and resulting digital strategies across the UK and US markets.
Presuming that both the UK and the US are the same purely because they speak the same language can prove fatal for many. Our dialectal differences may mean that we can confuse our tomato, data, and routers.
According to FT.com:
"As the UK and US share the same language, there is often an underlying assumption that the countries make obvious partners. But this assumption can come unstuck when it comes to doing business."