The UK and US Digital Markets: Consumer Culture, Differences and Commonality [Part 1]
In this two part series key content, consumer and digital marketing trends between the UK and US online marketers are explored.
Transatlantic differences and approaches to content and consumer culture are explained in this first post.
In part two we take a deep dive into UK and US digital, search and social marketers.
Culture and digital ecosystems
George Bernard Shaw:
"England and America are two countries separated by the same language."
Today we are all part of a globally connected world. Our time is littered with updating friends across the globe in real-time on exactly what we are doing, staying up-to-date minute by minute on the latest happenings around the globe, or receiving and replying to emails (even when we’re on the toilet!).