This talk was entitled ‘The Art of Conversation Conversions & 5 Top Principles of Viral Content’. It was positioned to take a look at a number of questions surrounding why people join social networks, what makes conversation into conversions that are aligned with genuine business objectives. By developing relationships online you can capitalise on a huge opportunity to engage quickly and effectively with many target audiences, Brian and Rob will in this session look into the various ways you can create these ‘conversation conversions’.