Baidu Comes to Britain: New Opportunities for Online Marketing in China

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Today welcomed some interested news in the search world and particularly those with an Easterly looking view. The announcement that Johnny Zhu’s CharmClick and Sri Sharma’s Net Media Planet will form an exclusive deal to partner with Baidu, China’s biggest search engine. I took the time to speak to them both to help State of Search readers understand what this new deal meant for European brands and how this exclusive partnership could help efforts targeting Chinese searchers.

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