IDM (Institute of Direct Marketing) Summer School Tips

May 14, 2011 - 3 minutes read

I simply can’t believe that it was nearly a year ago that I was at the Institute of Direct Marketing for the IDM Summer School, time seems to have gone so fast! I was reminded of this date nearing by a certain Sarah Powell who contacted me rather out of the blue to ask me for some information and tips about her upcoming visit to the IDM Summer School. My hat goes off to her, taking the initiative to contact me ahead of the start of the school to ask how she could get the very best out of her time in Teddington at the Institute of Direct Marketing. This brought me back to the thoroughly brilliant experience that I had at the summer school and the great people and agencies that I met while there. At first I directed her to my summary of the IDM Summer School but upon reflection, I thought that I’d take a short moment to give some tips for those lucky people attending this year for getting the best out of the time there, because trust me, it doesn’t half go fast!

My top 5 tips for the IDM Summer School

  • First off I’ll be pretty selfish and say that prepare yourself by reading my IDM Summer School summary blog post summarising my experience on the summer school, including some of the companies (and some of the contacts) that Imet during my time there. Then watch this video where some of us talk about our experience there
  • Remember that everyone you meet are potential employers, so make sure that you come across in a friendly and approachable manner but also make sure that you talk to them! Speak to as many of the people visiting as possible. Even if it’s a quick hello and exchanging names – it gives them reason to remember you when following up and enables them to put a face to the name.
  • If you’re not on it already – get on Twitter, you may not think that it’s your ‘thing’ but trust me, it’s a great way to communicate directly with people (even those higher up in organisations) in a personal and friendly context. I was on it before attending and actually used it to tweet the speakers pre and post their talks, meaning they already knew who I was! If you want some inspiration, or some pointers then follow me @NedPoulter.
  • Get yourself on LinkedIn (if not already…) and make sure everything is up-to-date, check out my profile if you want; I spent quite a lot of time on it.
  • Also, a lot of you may be thinking about the future and the job prospects on offer during the week. I don’t want to speak for the companies that will be attending this year but I can only speak from my experience… From the people who attended last year (all of whom I’m still in touch with) the job offers seemed to be pretty ubiquitous. Off the top of my head I think at least 90% got offered positions and, last time I heard from everyone I think that everyone was in a position somewhere now.

Please feel free to let me know if you have any more questions and feel free to direct others to the others who’ve been shortlisted.

Bonus Tip

  • One of our lot created a Facebook group for everyone before going so everyone could say a quick hello (another great idea!). Now let’s see who gets there first ;-p…

The Institute of Direct Marketing