Playing to Win: 6 Steps to Guarantee Online Marketing Project Success, From Day 1 [Presentation] – Optimise Oxford, Oct 2016

October 22, 2015 - 2 minutes read

This month I was kindly invited to present at the inaugural Optimise Oxford event dreamt up by the guys over at White.net and sponsored by Linkdex.

My presentation ‘Playing to Win: 6 Steps to Guarantee Online Marketing Project Success, From Day 1’ was aimed at in-house marketers and agency-side individuals alike and shared some of the ways we approach all digital marketing projects at Pole Star Digital. Check out the talk preamble below and also the slide-deck below.

We all know the situation. A big new client win or shiny new internal project means spirits run high with the team, aspirations of greatness and award-winning results. But just a few months down the line we find ourselves stuck in a rut, still struggling to get through the excessive red tape needed to start showing great results either through holdups from the tech department, tracking errors or lack of data. The key is starting well.

In this talk Ned (CEO & Founder of Pole Star Digital) will share how his agency starts every one of their campaigns. With a key focus on actionable takeaways he will run through 6 vital steps to starting, including: essential tips, tricks and tool recommendations that you can takeaway and test out yourself, whether in-house or agency side.

From analytics, conversion rate optimisation, understanding website user behaviour or simply quick-wins for overcoming long technical delays, Playing To Win: 6 Steps to Guarantee Online Marketing Project Success, From Day 1 will leave all attendees with at least one new thing to try on their websites.